Examples of Study TypesExample Areas of Study
Brand Equity
Values of Youth
Benefits Exploration
Category Exploration
Word Values and Imagery
Children's Play
Idea Generation
Product Development
Concept Development
Advertising Evaluation
Advertising Development
Market Entry Feasibility
User Experience
Shopper Experience

 		Automotives and Transportation
Consumer Electronics
Consumer Finance
Food
Luxury Products
OTC Pharmaceuticals
Personal Care
Toys and Entertainment
Travel & Tourism
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